Why Optimism?

EVERY MORNING, WE EACH WAKE UP WITH A CHOICE: TO FOCUS ON THE OBSTACLES IN OUR LIVES, OR TO FOCUS ON THE OPPORTUNITIES.

Optimism is a powerful tool that inspired Life is Good Co-Founders Bert and John Jacobs from the very beginning. It isn’t irrational cheerfulness, and it’s not blind positivity. It’s a powerful approach to accomplishing goals and living a fulfilling life. By acknowledging obstacles —but focusing on the opportunities—optimism enables us to explore the world with open arms and an eye toward solutions and growth. It also makes life a hell of a lot more fun.

Check out the video below to see how the simple act of focusing on the good became a foundation of the brand.